Bench
Bench is the largest lifestyle brand in the Philippines. It has 700 retail outlets, fashion brands for every age-group, cosmetic, household goods, hair salons and dermatology centres.
My Role
Design Concept / Logo Design
Print Design / Signage Design
Guidelines
Agency
Interbrand
Singapore
Client
Bench
Philippines
Year
2012
Brief
Creativity was always part of Bench's personality. But lack of a design system was creating a lot of inconsistencies and confusion within Bench's visual identity. So the task was to create a visual language that owns an identity as a brand but still allowing to communicate the creativity, energy and diversity of the founder.
Solution
The positioning “live life with flavour” capitalises on the mix of the product portfolio and the iconic “B” symbol is introduced as a vehicle to adapt and evolve for different needs. Trends, patterns, textures — any inspiring visual element can be used to set the tone for new product lines or brands.
